Cualquier cosa menos un zapato (Anything less a shoe)

At Vialis we like to collaborate and share ideas with other creatives. With this will, the project 'Cualquier cosa menos un zapato' ('Anything less a shoe') was born in 2010, in collaboration with the group of young designers Surtido. The idea started by designing, literally, anything but a shoe from the materials with which we usually make a shoe: leathers, zippers, soles, rings,... Some took it to their field and others created something totally new and amazing. The culmination of this artistic project was the exhibition of all the objects in the disappeared and iconic Sala Vinçon, an art&design gallery located at Paseo de Gracia in Barcelona.


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The origin of an a idea

The drawing is where what will end up being a Vialis shoe is captured for the first time. In his strokes the idea of ​​the designer becomes real. It is, in turn, testimony to the diverse imaginary we travel through as a brand and a powerful communication tool. It perfectly transmits our artisan accent and has helped us to differentiate ourselves, communicating beyond photography or video. In our drawings the artistic and feminine aesthetic that we like the most is reflected. These drawings have been part of specific projects, such as catalogs or picture books.


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Looking for Vialis woman

In the imaginary of Vialis has always been a free, creative, curious woman ... There was a time when we were looking for her around the world, in different destinations. One of them was Japan. From that adventure there were snapshots of women (and men) who spontaneously allowed themselves to be portrayed. We were captivated by the elegance and simplicity of Japanese culture and so we tried to reflect it in that 2010 campaign.

In the 25 years of Vialis we have always left a space for creative freedom and for projects like this, in which to immerse ourselves in the urban culture, from here or there.

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Details are everything

Details are everything. Behind each stroke in the drawing of a Vialis model, each step in the tanning of our leathers, the choice of their color, the way they are sewn or interlocked, behind the choice of each buckle or cord, the shape of each heel, there is a whole universe. Even behind the name that gives life to each collection: Lola, Xisca, Dina, Natha, Lluna ... Without this meticulous look that all the people who make up the team have in common, Vialis would not be Vialis.

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The artistic look

We are attracted to design, in all its forms, and we are interested in exploring different languages ​​to convey the essence of our collections. These graphic and hypnotic images of shoes composed in many different ways as to simulate being fantastic insects served us in the 2009 campaign. An artistic work signed by Lekuonastudio that even today communicates what we are: a sensitive, explorer and creative brand. We walk on the margins of the trend but we value freedom of expression, we never lose our character and we enjoy imagining the different personalities of those who wear our creations. That artistic look is just as intense 25 years later.

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Essaouira

In 25 years we haven't stopped asking ourselves in which places the Vialis woman could get lost and which are her interests, her desires, her concerns. Destinations of great magnetism -aesthetic and even spiritual- to find the essence of what inspires us. We look at the culture, the landscapes, the colors, the towns, the people, their traditions ... That is what we did in 2011, when we carried out the Vialis Spring-Summer campaign in Essaouira, a port city in Morocco. We were accompanied by Clara, a friend and professional dancer, who perfectly represents our values ​​and our interpretation of beauty.


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The iconic Lola

Lola is one of our iconic models and undoubtedly one of the most beloved. Many of you confirm this to us in a multitude of comments and photographs. And we love that! Lola is an original design, 100% Vialis, which was born in 1999 in the shape of a clog and which has not changed in essence. Well, some technical aspects have been improved, such as its weight. From being made of wood in its beginnings, to opting for a lighter technical material.

A design that made an impact at the time, perhaps because it was ahead of its time, but now, more than 20 years later, it's experiencing a new golden age. Over the years, our Lola looks better and better! For our part, we continue to re-design it in a multitude of versions, changing materials, textures, formats -clog, shoe, boot, booty, sandal-,… and applying a very extensive range of colors.

And you? How many Lola do you keep in your closet?


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Vialis woman

Who is the Vialis woman? When we design our shoes, we imagine a woman with a special taste for things well done, who appreciates originality and who has a broader perspective of what is happening around her. She is sensitive to design and artisan manufacturing and knows how to appreciate responsible consumption. She, like us, seeks beauty in authenticity, and she appreciates values above gestures.


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We are shoemakers

In our 25 years of history we haven't stopped believing in the shoemaker trade, we defend manual work as part of our culture. A human scale design that brings incalculable value to our shoes.

All Vialis collections are made in a factory in Alicante, Spain, where women and men work manually, shoe by shoe. An artisan manufacture with a multitude of processes, attending to the original designs, with various finishes. A work developed closely with the designers, to make their ideas come true: building the lasts, correcting, cutting leathers, shaving, sewing, nailing, gluing, molding, etc. A job that continues exciting us.

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It's our 25th birthday!

It’s our 25th birthday, and we want to celebrate it with you!

Shoe lovers and Vialis fans, keep updated on our social networks!
During the next months, we will be celebrating, with loads of memories and surprises. And of course, presents cannot miss this party!

Because without you we couldn’t have achieved it: thanks for following us, for appreciating our shoemaking, for the understanding of our Vialis handcraft and perfection under imperfection, thanks for buying and leading the way with us.

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